We start our article with statistics that show how companies that do not focus enough on customer satisfaction face negative effects on profitability:
- 70% of employees are not fully engaged in their work.
- Employees who do their jobs reluctantly cost American companies 450-550 billion dollars annually.
- 100 unhappy employees, who reduce productivity, cost around 390 thousand dollars a year.
- Negative employees scare customers.
Companies know how important it is to create customer satisfaction in order to achieve success. But how do you think customer satisfaction is achieved? Or how much do companies realize that in order to fully meet customers’ needs, they must first have happy employees?
Employee happiness seems difficult to measure. But you should still communicate with them as much as you can. You can and should even spend more time together to analyze the general atmosphere in the company. Because no manager wants their employees to be unhappy and doing sloppy work.
Negative atmosphere is contagious. If one of your employees is unhappy, it affects other colleagues badly. When this cycle eventually extends to your customers, it becomes increasingly difficult for your company to make a profit.
If what we have told you so far has not convinced you to take steps to increase employee happiness, let’s talk about the benefits that happy employees can bring to your company.
Benefits of Happy Employees for Your Company
More Creativity
The relationship between employees and customers is not subject to a written text. Moreover, in today’s world, everything is constantly changing and competition is increasing. In such an environment, the main factor determining success is creativity.
It is very important that employees representing your company can use their creativity to ensure customer satisfaction. In order for creativity to be unleashed, the mind must be at ease, that is, the individual must be happy.
Your happy employees will succeed in impressing your customers by unleashing their creativity.
Better Quality Service
When employees are happy, they are better able to promote the service or product you provide to your customers. This creates excitement in the people they meet. According to Gallup’s report, companies with happy employees have 147% higher earnings per share.
We can summarize the logic here as follows; A happy employee makes more effort to learn the product and transfers this information to the customer in a better way thanks to the positive energy they have. And since you will continue to work with a company or use its products without any difficulty in getting information, you will do your business a great favor in the long run.
More Profitable Business
People who are happy in their work environment tend to spend more time at work. If you are constantly looking for new teammates because of a lack of work and feel that you are wasting unnecessary time both in the search and in the process of teaching the job, you can maximize your potential by improving the environment of the employees you have. In this way, you will not spend unnecessary labor and money, and you will do more profitable work with your existing employees.
4 Simple Ways to Keep Your Employees Happy
We have explained how happy employees can benefit your business. Now let’s look at what you can do to create a more pleasant environment.
Appreciate their efforts
The main enemy of motivation is the lack of appreciation for the effort spent. Research shows that companies that emphasize their employees’ strengths have more than twice as many engaged employees as companies that emphasize their weaknesses.
Instead of directly criticizing your employees when they make mistakes, you should appreciate their efforts and give them advice. This will help them achieve much better things in the future. Rewarding their achievements will also help you create a much more positive atmosphere in the company.
You can fill out the contact form to find out the most useful corporate gifts for your company on special occasions, when someone has just started working or when their performance is very high.
Improve Your Technology
92% of employees say that using technology will increase their satisfaction at work. Using new technologies will reduce the burden on employees. In addition, it will make their repetitive work more enjoyable. The increasing presence of Generation Y in the business world makes the use of new technologies in companies mandatory.
The use of technology in companies ensures healthier communication between employees. This leads to fewer problems. Although it may sound counterintuitive that technology strengthens communication, people can interact more with each other in this way.
Create a Productive Workspace
The physical condition of the workspace directly affects productivity. Therefore, you need to ensure that the office environment not only meets the needs of the employees but also creates a positive atmosphere. The best way to do this is to allow employees to organize the environment according to their own wishes. The fact that the people working there can make an effort to see their surroundings the way they want will also strengthen their bond with the environment.
Ask for Opinions
Just because your employees seem pleasant now doesn’t mean they will be happy with their work forever. You need to regularly monitor their attitude towards work and their level of satisfaction. You can do this by holding monthly or several times a year meetings and asking them how they feel about work and management. Believe me, this simple step will help you improve the environment for your employees and make them more motivated to work.
If you want your customers to be satisfied with the service you provide, you should never ignore the happiness of your employees. If you fail to provide a good environment for your employees and build good relationships with them, you will suffer sooner or later.
If you would like to read more about customer satisfaction and employee happiness, we welcome you to other articles on our blog.
